Deliverability Insights

Overview

The deliverability insights dashboard gives you a single view of your sending reputation, per-ISP delivery health, bounce and complaint trends, and automated recommendations. Use it to catch problems early -- before they affect inbox placement.

The dashboard is available at Deliverability in the sidebar. All metrics support 7-day, 30-day (default), and 90-day periods.

Reputation Score

Your reputation score is a number from 0 to 100, calculated from four weighted components:

The score is color-coded on the dashboard:

Key Metrics

Four metric cards show your current rates with color-coded thresholds:

Delivery Rate

Bounce Rate

Complaint Rate

Google's published threshold for maintaining good inbox placement is 0.1%. Exceeding this rate risks having your emails routed to spam.

DMARC Alignment

Automated Recommendations

The system generates recommendations based on your current metrics. Each recommendation has a severity level:

Recommendation Rules

Automated Abuse Protection

Beyond surfacing metrics, EuroMail takes automatic protective action so a compromised integration or a sudden spam run can't quietly burn your domain reputation:

• Pre-send content screening. Every message is screened before it leaves. Content matching scam or phishing patterns -- brand impersonation, fake invoices, credential harvesting, and similar -- is rejected at send time and the account is flagged for review.
• Automatic pause on abuse signals. We check each account's bounce and complaint rates continuously. If they cross an unsafe threshold, such as a complaint rate at or above Google's 0.1% limit or a hard-bounce spike that points to a bad or compromised recipient list, we pause the account and all further sending stops until the issue is resolved. The percentage thresholds only kick in once you have sent enough mail for the numbers to mean something, so a low-volume account won't be paused over a handful of bounces. Complaints need a count as well as a rate: at least three different emails must have been reported as spam in the last 24 hours before complaints can pause an account or put it under review.
• Real-time notification. When an account is paused, the owner gets an email explaining why. EuroMail also sends an account.auto_paused webhook within about 30 seconds, so your own systems hear about the pause straight away and don't find out later when sends stop.
• Complaint-driven suppression. Recipients who report a message as spam are automatically added to your suppression list so you do not keep mailing them.

Reactivation after an automatic pause is handled by EuroMail support once the underlying issue is addressed -- contact [email protected].

ISP Delivery Health

A breakdown of delivery performance by major ISP:

For each ISP, the table shows emails sent, delivered, bounced, opened, and the corresponding delivery, bounce, and open rates.

ISP-Reported Reputation

In addition to EuroMail's own metrics, the dashboard displays reputation data from external ISP programs when available:

• Google Postmaster Tools -- Domain reputation, spam rate, SPF/DKIM/DMARC success rates as reported by Google.
• Microsoft SNDS -- Color status (green/yellow/red), filter result, complaint rate, and spam trap hits.

Configure these integrations from the ISP Reputation settings page to see third-party reputation data alongside your EuroMail metrics.

Trend Charts

Complaint Rate Trend

A line chart showing your daily complaint rate as a percentage. A horizontal amber line marks Google's 0.1% threshold. Staying below this line is critical for Gmail inbox placement.

Bounce Breakdown

A stacked bar chart showing daily bounce counts split by type:

• Hard bounces (red) -- Permanent failures. The address does not exist or the domain is unreachable. Remove these addresses from your lists.
• Soft bounces (amber) -- Temporary failures. The recipient's mailbox may be full, or the server is temporarily unavailable. EuroMail retries soft bounces automatically.

Period Selection