Overview
The deliverability insights dashboard gives you a single view of your sending reputation, per-ISP delivery health, bounce and complaint trends, and automated recommendations. Use it to catch problems early -- before they affect inbox placement.
The dashboard is available at Deliverability in the sidebar. All metrics support 7-day, 30-day (default), and 90-day periods.
Reputation Score
Your reputation score is a number from 0 to 100, calculated from four weighted components:
| Component | Weight | Scoring |
|---|---|---|
| Delivery rate | 40% | Linear: 100% delivery = 40 points, 90% = 36 points |
| Bounce rate | 25% | Inverse: 0% bounces = 25 points, 5%+ bounces = 0 points |
| Complaint rate | 25% | Inverse: 0% complaints = 25 points, 0.1%+ complaints = 0 points |
| DMARC alignment | 10% | Linear: 100% alignment = 10 points |
The score is color-coded on the dashboard:
| Score | Color | Status |
|---|---|---|
| 80 -- 100 | Green | Healthy |
| 50 -- 79 | Amber | Needs attention |
| 0 -- 49 | Red | Critical |
Key Metrics
Four metric cards show your current rates with color-coded thresholds:
Delivery Rate
| Threshold | Color |
|---|---|
| 95% or higher | Green |
| 90% -- 94% | Amber |
| Below 90% | Red |
Bounce Rate
| Threshold | Color |
|---|---|
| Below 2% | Green |
| 2% -- 4.9% | Amber |
| 5% or higher | Red |
Complaint Rate
| Threshold | Color |
|---|---|
| Below 0.05% | Green |
| 0.05% -- 0.09% | Amber |
| 0.1% or higher | Red |
Google's published threshold for maintaining good inbox placement is 0.1%. Exceeding this rate risks having your emails routed to spam.
DMARC Alignment
| Threshold | Color |
|---|---|
| 90% or higher | Green |
| 70% -- 89% | Amber |
| Below 70% | Red |
| No data | Gray |
Automated Recommendations
The system generates recommendations based on your current metrics. Each recommendation has a severity level:
| Severity | Meaning |
|---|---|
| Critical | Immediate action required to prevent delivery problems |
| Warning | Metrics are trending in the wrong direction |
| Info | Informational or best-practice suggestions |
Recommendation Rules
| Condition | Severity | Recommendation |
|---|---|---|
| Complaint rate > 0.1% | Critical | Review sending practices and ensure recipients have opted in |
| Complaint rate > 0.05% | Warning | Approaching Google's 0.1% limit, monitor closely |
| Bounce rate > 5% | Critical | Clean recipient lists and remove invalid addresses |
| Bounce rate > 2% | Warning | Consider validating email addresses before sending |
| Hard bounce rate > 3% | Critical | Remove permanently failing addresses from lists immediately |
| DMARC alignment < 90% | Warning | Check SPF and DKIM configuration for all sending domains |
| No DMARC data | Info | Set up DMARC records and enable reporting |
| ISP bounce rate > 10% (100+ emails) | Warning | ISP may be blocking your emails, check domain reputation |
| All metrics healthy | Info | Metrics look healthy, keep monitoring |
ISP Delivery Health
A breakdown of delivery performance by major ISP:
| ISP | Domains Included |
|---|---|
| Gmail | gmail.com, googlemail.com |
| Microsoft | outlook.com, hotmail.com, live.com, msn.com |
| Yahoo | yahoo.com, ymail.com, and regional variants |
| Apple | icloud.com, me.com, mac.com |
| ProtonMail | protonmail.com, proton.me, pm.me |
| Other | All other recipient domains |
For each ISP, the table shows emails sent, delivered, bounced, opened, and the corresponding delivery, bounce, and open rates.
ISP-Reported Reputation
In addition to EuroMail's own metrics, the dashboard displays reputation data from external ISP programs when available:
- Google Postmaster Tools -- Domain reputation, spam rate, SPF/DKIM/DMARC success rates as reported by Google.
- Microsoft SNDS -- Color status (green/yellow/red), filter result, complaint rate, and spam trap hits.
Configure these integrations from the ISP Reputation settings page to see third-party reputation data alongside your EuroMail metrics.
Trend Charts
Complaint Rate Trend
A line chart showing your daily complaint rate as a percentage. A horizontal amber line marks Google's 0.1% threshold. Staying below this line is critical for Gmail inbox placement.
Bounce Breakdown
A stacked bar chart showing daily bounce counts split by type:
- Hard bounces (red) -- Permanent failures. The address does not exist or the domain is unreachable. Remove these addresses from your lists.
- Soft bounces (amber) -- Temporary failures. The recipient's mailbox may be full, or the server is temporarily unavailable. EuroMail retries soft bounces automatically.
Period Selection
| Period | Best For |
|---|---|
| 7 days | Spotting sudden spikes in bounces or complaints |
| 30 days | Default view, balances recency with reliability |
| 90 days | Long-term reputation trends and seasonal patterns |