Overview
The deliverability insights dashboard gives you a single view of your sending reputation, per-ISP delivery health, bounce and complaint trends, and automated recommendations. Use it to catch problems early -- before they affect inbox placement.
The dashboard is available at Deliverability in the sidebar. All metrics support 7-day, 30-day (default), and 90-day periods.
Reputation Score
Your reputation score is a number from 0 to 100, calculated from four weighted components:
| Component | Weight | Scoring |
|---|---|---|
| Delivery rate | 40% | Linear: 100% delivery = 40 points, 90% = 36 points |
| Bounce rate | 25% | Inverse: 0% bounces = 25 points, 5%+ bounces = 0 points |
| Complaint rate | 25% | Inverse: 0% complaints = 25 points, 0.1%+ complaints = 0 points |
| DMARC alignment | 10% | Linear: 100% alignment = 10 points |
The score is color-coded on the dashboard:
| Score | Color | Status |
|---|---|---|
| 80 -- 100 | Green | Healthy |
| 50 -- 79 | Amber | Needs attention |
| 0 -- 49 | Red | Critical |
Key Metrics
Four metric cards show your current rates with color-coded thresholds:
Delivery Rate
| Threshold | Color |
|---|---|
| 95% or higher | Green |
| 90% -- 94% | Amber |
| Below 90% | Red |
Bounce Rate
| Threshold | Color |
|---|---|
| Below 2% | Green |
| 2% -- 4.9% | Amber |
| 5% or higher | Red |
Complaint Rate
| Threshold | Color |
|---|---|
| Below 0.05% | Green |
| 0.05% -- 0.09% | Amber |
| 0.1% or higher | Red |
Google's published threshold for maintaining good inbox placement is 0.1%. Exceeding this rate risks having your emails routed to spam.
DMARC Alignment
| Threshold | Color |
|---|---|
| 90% or higher | Green |
| 70% -- 89% | Amber |
| Below 70% | Red |
| No data | Gray |
Automated Recommendations
The system generates recommendations based on your current metrics. Each recommendation has a severity level:
| Severity | Meaning |
|---|---|
| Critical | Immediate action required to prevent delivery problems |
| Warning | Metrics are trending in the wrong direction |
| Info | Informational or best-practice suggestions |
Recommendation Rules
| Condition | Severity | Recommendation |
|---|---|---|
| Complaint rate > 0.1% | Critical | Review sending practices and ensure recipients have opted in |
| Complaint rate > 0.05% | Warning | Approaching Google's 0.1% limit, monitor closely |
| Bounce rate > 5% | Critical | Clean recipient lists and remove invalid addresses |
| Bounce rate > 2% | Warning | Consider validating email addresses before sending |
| Hard bounce rate > 3% | Critical | Remove permanently failing addresses from lists immediately |
| DMARC alignment < 90% | Warning | Check SPF and DKIM configuration for all sending domains |
| No DMARC data | Info | Set up DMARC records and enable reporting |
| ISP bounce rate > 10% (100+ emails) | Warning | ISP may be blocking your emails, check domain reputation |
| All metrics healthy | Info | Metrics look healthy, keep monitoring |
Automated Abuse Protection
Beyond surfacing metrics, EuroMail takes automatic protective action so a compromised integration or a sudden spam run can't quietly burn your domain reputation:
- Pre-send content screening. Every message is screened before it leaves. Content matching scam or phishing patterns -- brand impersonation, fake invoices, credential harvesting, and similar -- is rejected at send time and the account is flagged for review.
- Automatic pause on abuse signals. Account bounce and complaint rates are evaluated continuously. If they cross unsafe thresholds -- for example a complaint rate at or above Google's 0.1% limit, or a hard-bounce spike consistent with a bad or compromised recipient list -- the account is automatically paused and all further sending stops until the issue is resolved. Percentage thresholds only apply once you have sent enough mail to be statistically meaningful, so low-volume accounts are not paused over a handful of bounces.
- Real-time notification. When an account is paused, EuroMail fires an
account.auto_pausedwebhook so your own systems are alerted immediately rather than discovering the stop later. - Complaint-driven suppression. Recipients who report a message as spam are automatically added to your suppression list so you do not keep mailing them.
Reactivation after an automatic pause is handled by EuroMail support once the underlying issue is addressed -- contact [email protected].
ISP Delivery Health
A breakdown of delivery performance by major ISP:
| ISP | Domains Included |
|---|---|
| Gmail | gmail.com, googlemail.com |
| Microsoft | outlook.com, hotmail.com, live.com, msn.com |
| Yahoo | yahoo.com, ymail.com, and regional variants |
| Apple | icloud.com, me.com, mac.com |
| ProtonMail | protonmail.com, proton.me, pm.me |
| Other | All other recipient domains |
For each ISP, the table shows emails sent, delivered, bounced, opened, and the corresponding delivery, bounce, and open rates.
ISP-Reported Reputation
In addition to EuroMail's own metrics, the dashboard displays reputation data from external ISP programs when available:
- Google Postmaster Tools -- Domain reputation, spam rate, SPF/DKIM/DMARC success rates as reported by Google.
- Microsoft SNDS -- Color status (green/yellow/red), filter result, complaint rate, and spam trap hits.
Configure these integrations from the ISP Reputation settings page to see third-party reputation data alongside your EuroMail metrics.
Trend Charts
Complaint Rate Trend
A line chart showing your daily complaint rate as a percentage. A horizontal amber line marks Google's 0.1% threshold. Staying below this line is critical for Gmail inbox placement.
Bounce Breakdown
A stacked bar chart showing daily bounce counts split by type:
- Hard bounces (red) -- Permanent failures. The address does not exist or the domain is unreachable. Remove these addresses from your lists.
- Soft bounces (amber) -- Temporary failures. The recipient's mailbox may be full, or the server is temporarily unavailable. EuroMail retries soft bounces automatically.
Period Selection
| Period | Best For |
|---|---|
| 7 days | Spotting sudden spikes in bounces or complaints |
| 30 days | Default view, balances recency with reliability |
| 90 days | Long-term reputation trends and seasonal patterns |